Lydia Brosnahan

League, Players Association Unveil MLS Unites

In response to COVID-19, MLS and the MLS Players Association recently announced a new campaign called MLS Unites. Although the season is still postponed, the goal of the campaign is to bring together the passionate MLS community to show support for each other, all while remaining apart.

The pillars of MLS Unites

MLS Unites features three core components: educate, entertain, and elevate.

MLS is working with the Centers for Disease Control and Prevention (CDC) and Health Canada (HC) to educate and share the most up to date information on COVID-19 with fans. More information as well as a COVID-19 guide with steps to prevent the spread, coping tips, and relief efforts can be found at mlssoccer.com/2020/covid-19.

To provide a respite from the seriousness of the global situation, MLS is joining with media partners around the world to bring engaging and entertaining content to fans. The league and teams will be leveraging different technologies to bring the community together during a time of social distancing.

Each week MLS will also be airing classic MLS matches as well as new and original programming across digital channels and partner broadcast channels. Our favorite example to date: having Eric Wynalda and Jeff Agoos provide live commentary and thoughts on the first-ever MLS game each played in 25 years ago – see below! They are also encouraging fans to stay connected to their clubs and the soccer community through player chats, at home workouts, and social media content.

To elevate, MLS will highlight Americans and Canadians who are changing their community to help fight COVID-19. The Community Heroes Program is part of the League’s larger social responsibility program, MLS WORKS. More details will be sent out by MLS soon, but in the meantime they are encouraging fans to use the hashtag #MLSUnites to share what they are doing in their community to make a difference.

 

 

Categories: Major League Soccer