Scoring the right jersey partner is big, big business.
Clubs are continually outdoing themselves in an effort to connect with some of the world’s top CEO’s, so it comes of little surprise that Chelsea FC put in some serious leg work to score their record-setting deal with Yokohama Tires.
Peeking behind the curtain, I absolutely love the disruptive nature of their outreach and the lengths my Blues (along with Saatchi & Saatchi) went to customize this hyper-targeted message.
Check it out, below.
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