FOX Soccer wanted to provide key members of the soccer community with a unique viewing experience for matches of EURO 2012. In collaboration with GESM, FOX Soccer’s MVP (Mobile Viewing Party) program was born.
Luxury coaches loaded with TV’s and all the other essential elements of a VIP viewing experience hosted special guests during 11 events in 8 cities across 23 days. MVP’s 322 guests included media members, bloggers, super fans, and key soccer industry leaders. Fox talent Eric Wynalda and Cobi Jones joined the experience together with other soccer legends such as Tony Meola, Juan Agudelo, and Santino Quaranta.
Categories: Experiential