Mike KoeshartantoBen Schaefer

Morning Success Kit: from Premier League Grounds to Coffee Grounds

The Premier League and NBC recently completed a fun project as the 2018/19 title race heats up. The goal: to ensure fans have all they need to rise early on weekends and watch the league on NBC – a great gesture to thank North American-based Premier League fans. After all, we all get by with a little help from our friends fans. Without the fans who regularly engage @PLinUSA, Saturday and Sunday mornings would be a little less exciting.

Touted as the #MyPLMorning Success Kit, the league and NBC designed a seeding kit with items to help fans rise and shine in the morning. Included: an alarm clock, coffee mug, custom-blended coffee, PLinUSA scarf, and letter thanking each fan for their support. Each item was specifically included to illustrate the unique culture and set of rituals around Premier League viewing, as evidenced by looking through all the #MyPLMorning posts on Instagram and Twitter.

Seeding kit recipients included a wide swath of fans, helping illustrate the diversity of Premier League fans on this side of the Atlantic. From musicians to athletes, actors to social media mavens, and media personalities to regular @PLinUSA engagers, around 250 Success Kits were distributed. With an aptly named seeding kit, rumor is a few more packages might be on their way to fans (check @PLinUSA soon for more info)…

Below are just a few of our favorite posts from Premier League fans:



via Frank Iero – musician & Liverpool fan


via Heather O’Reilly – NC Courage, former WNT player & Arsenal fan


via Patrick Patterson – OKC Thunder player & Manchester City fan


via Brad Devine – content creator & Manchester United fan


via Jesse Fangs – content creator & West Ham fan


Categories: Europhile, Influencer, Just For Fun, NBC, Premier League, Uncategorized