Ever since the world watched a 14-year old Freddy Adu make his professional debut in MLS in 2004, fans in the U.S., as well as the global soccer community, have longed for an American superstar on the world’s stage. From his small screen debut in the memorable Sierra Mist ad…
As the soccer footprint continues to grow in the U.S., so too do the offerings we’re privy to on American television. I try to avoid sounding like a broken record in our Soccer on TV posts, but the truth of the matter is we’re extremely lucky to have the access…
Like a great holding midfielder, we keep one eye on what’s happening behind us – and the other on the activity ahead. It’s within this spirit, we share our thoughts on ten ? soccer marketing topics that caught our eye in 2016 and we will be paying close attention to in the new year. The…
With the 2017 CONCACAF Gold Cup little under seven months away, CONCACAF has announced the 14 host cities and stadiums for the biennial tournament. Following their disappointing fourth place finish in the 2015 Gold Cup, the United States looks to bounce back and win their sixth Gold Cup. Highlights from…
The 2017 and 2019 editions of the CONCACAF Gold Cup will stay on FOX Sports, as the network extended its deal for the prominent national team tournament that takes place every other summer. With both the U.S. National Team and the Mexican National Team being strong television draws, it made…
Great rivalry matches bring even the most casual soccer fans out of the woodwork. Saturday’s CONCACAF Cup showdown featuring the U.S. and Mexico was no exception. The high profile match drew 93,723 fans to the Rose Bowl and generated record levels of online engagement and TV viewership. The match also…
