Great rivalry matches bring even the most casual soccer fans out of the woodwork. Saturday’s CONCACAF Cup showdown featuring the U.S. and Mexico was no exception. The high profile match drew 93,723 fans to the Rose Bowl and generated record levels of online engagement and TV viewership.
The match also attracted the interest of corporate brands looking for a unique opportunity to engage both General Market and Hispanic soccer fans. Here’s a look at the activity around the CONCACAF Cup curated in collaboration with our agency partner, AC&M.