Budweiser Premier League La Liga
Dillon Payne

Budweiser Partners with Premier League, La Liga for International Growth

Budweiser? More like Bud-WISER am I right? The preeminent beer in domestic sport sponsorship is fresh off their NWSL partnership announcement and continues to make waves in the sport. Through their new Be a King campaign, Budweiser recently announced they are now official partners of the Premier League and La Liga.


A domestic beer exported abroad

Be the King is a multi-pronged approach to reach as many international soccer fans as possible. The campaign will feature activations ranging from limited edition packaging, exclusive viewing parties, rich content partnerships and much more. Who can really fault Budweiser for making this investment? According to the Premier League’s global broadcast report for the 2018/19 season, a global audience of 3.2 billion watched Premier League action. Partnerships like these are truly what can bring a brand to the global forefront, and AB InBev tends to agree.

“We are excited to kick-off these long-term partnerships with the Premier League and La Liga, two world-class football competitions. These partnerships will allow us to further connect with key consumers and football fans across the globe… We are passionate about football, and so are our consumers, so we couldn’t be prouder to celebrate the sport, the players, and most importantly, the fans.” – Pedro Earp, Chief Marketing Officer at AB InBev

Another round?

For any marketer of the beautiful game, it is partnerships like these that can act as a barometer for future investment into the game. We here at Gilt Edge Soccer Marketing are excited to follow along as we see how the Be a King campaign will continue to change and grow over the years!

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