All posts by Cody Kuiper

When it comes to soccer coverage in the U.S., the camera tends to find a narrowly-defined fan. Typically, they’re a fan of a top club. They’re in a major city. They’re often young, white, and male.  But we understand the fandom of the sport, and the Premier League in particular,…

Social media is an important platform through which teams can directly connect with their fans (and maybe their haters, too). The social currency of followers, engagements, views, and more help to create a picture of effectiveness, both in content created and in overall popularity of an account. If you’re a…