All posts by Casey H. Moore

Casey H. Moore

EA Sports adds women’s teams to FIFA 2016 game

by Casey H. Moore

As we gear up for the FIFA Women’s World Cup, EA Sports, announced that the mega popular FIFA video game will now include 12 Women’s National Teams. The game, scheduled to be released in September, will feature Women’s Teams from the U.S. plus Australia, Brazil, Canada, China, England, France, Germany, Italy,…

June 15, 2015

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Casey H. Moore

Social Campaigns That Resonated in the U.S.

by Casey H. Moore

We’ve all read and seen a lot of analysis on best-in-class global marketing activity surrounding the 2014 FIFA World Cup. But we wondered…specific to the American soccer consumer, which campaigns resonated best? Check out the U.S. winners in this infographic.

July 18, 2014

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Casey H. Moore

FOX Soccer’s Facebook Community #1 in Engagement

by Casey H. Moore

Over the last four months, FOX Soccer Channel’s Facebook community has grown from 50,000 “Likes” to more than 200,000.  Extremely high fan engagement levels have been one of the key reasons behind this rapid growth. Conversations are on average generating more than 600 “likes” and 305 “comments” – far exceeding…

May 05, 2011

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Casey H. Moore

Pepsi renews MLS and US Soccer partnerships and retains GESM

by Casey H. Moore

Long time soccer sponsor Pepsi has extended its’ relationship with MLS and US Soccer through 2014.  To help fully leverage the potential of the sport, the brand has engaged the services of soccer specialty marketers, GESM, to lead activation strategy development.  Activation plans will address both the Hispanic and General…

April 11, 2011

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