Casey H. Moore

Pepsi renews MLS and US Soccer partnerships and retains GESM

Long time soccer sponsor Pepsi has extended its’ relationship with MLS and US Soccer through 2014.  To help fully leverage the potential of the sport, the brand has engaged the services of soccer specialty marketers, GESM, to lead activation strategy development.  Activation plans will address both the Hispanic and General Market soccer consumer base.

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Categories: Major League Soccer