In 1993, Nigo (born Tomoaki Nagao) created a t-shirt called “A Bathing Ape”.
By the end of that decade, he and his streetwear brand were fashion icons known the world over.
This week, Puma becomes the first major athletic apparel brand to collaborate with Bape on a full collection. Throw camouflage enthusiast, and A.C. Milan striker, Mario Balotelli into the mix and you know sales for this “Planet of the Apes” camo print will flow.
Check out Puma’s new teaser below, then join me in line at the local streetwear shop.
Categories: Europhile, Soccer Marketing