Month: July 2017

Talking Soccer Marketing with the Painless Podcast

by Scott Hutchison

Our founder John Guppy recently sat down with the Painless Podcast to talk about his career path in the world of soccer marketing and gives a preview of next summer’s 2018 FIFA World Cup. Give it a listen below.

July 27, 2017

Allianz Field: The New Home of Minnesota United

by Chris Stearns

Minnesota United has announced a multi-year naming rights deal with Allianz Life Insurance Company of North America. Scheduled to be completed in 2019, Allianz Field will be the permanent home of Minnesota United and is located in between the Twin Cities of Minneapolis and St. Paul. The Loons will continue to play at University…

July 25, 2017

NYCFC Supporter’s Group Third Rail Launch Clothing Line

by Harrison McIntire

NYCFC’s main supporter’s group, the Third Rail, have partnered with Mitchell & Ness for a unique clothing line celebrating all things NYC and the five boroughs. Featuring GK Sean Johnson and MF Jack Harrison with Third Rail members, the new line of shirts, tanks, and scarves are sleek and sophisticated. This…

July 19, 2017

United 2026 World Cup Bid Committee Formed

by Chris Stearns

Ahead of the start of this summer’s CONCACAF Gold Cup, the national confederations of Canada, Mexico, and the United States have formally issued a bid committee for the 2026 FIFA World Cup to be hosted in the three countries. The 2026 World Cup marks the first tournament that will feature…

July 13, 2017

Midyear Soccer Marketing Review

by Chris Stearns

2017 has been quite the year on-and-off the pitch so far. The first six months of the year have seen Chelsea win the Premier League, Real Madrid extending their trophy cabinet with a record 12th Champions League trophy, and Bruce Arena getting the USMNT World Cup Qualifying campaign back on…

July 12, 2017

Soccer on U.S. Television in June 2017

by Mike Koeshartanto

With the European domestic season wrapping up in May, June saw us turn attention to a variety of different leagues and tournaments including MLS, the Confederations Cup, UEFA U-21 Championship, World Cup Qualifiers and the Champions League Final. While there were fewer matches on television in June compared to previous months,…

July 12, 2017