Month: December 2016

?10 Red Hot Soccer Marketing Topics ?

by John Guppy

Like a great holding midfielder, we keep one eye on what’s happening behind us – and the other on the activity ahead. It’s within this spirit, we share our thoughts on ten ? soccer marketing topics that caught our eye in 2016 and we will be paying close attention to in the new year. The…

December 22, 2016

CONCACAF Announces Host Venues for 2017 Gold Cup

by Chris Stearns

With the 2017 CONCACAF Gold Cup little under seven months away, CONCACAF has announced the 14 host cities and stadiums for the biennial tournament. Following their disappointing fourth place finish in the 2015 Gold Cup, the United States looks to bounce back and win their sixth Gold Cup. Highlights from…

December 20, 2016

MLS Cup 2016: The Marketing Power of the Seattle Sounders

by Mike Koeshartanto

Congrats to the Seattle Sounders on winning their first MLS Cup over the weekend in dramatic fashion, beating hosts Toronto FC in penalties following a 0-0 draw. The club finally added an MLS Cup to their MLS trophy case, to go with the four U.S. Open Cups and one Supporter’s…

December 16, 2016

Ouch!

by Scott Hutchison

Ever wonder what it looks like to take a soccer ball to your face in extreme slow motion? Okay, me neither. That said, this new vid from The Slo Mo Guys was one of the first things I watched this morning…and maybe a time or two this afternoon. Presented here, without…

December 12, 2016

Premier League: All I Want For Christmas is You

by Scott Hutchison

I know, I know…I’ve gone and put this omnipresent Mariah Carey holiday tune in your head. My bad. I have to say it though because it’s true. Premier League: all I want for Christmas is you. I’ve tried in the past to not be so biased. I’ve convinced myself to focus on big Christmas…

December 09, 2016

SNHU + KickStart = Fun for a Great Cause

by Matt Clay

Our friends at Southern New Hampshire University set out on a mission during the 2016 MLS season. That mission was to help make a difference in local communities while having fun with local soccer players and fans. SNHU connected with local MLS communities in San Jose, New York, LA and…

December 06, 2016