And just like that, the FIFA Women’s World Cup is over. As you all know, the U.S. won their second consecutive title and fourth overall. What better way to recap the tournament than by pulling some intriguing storylines in numerical form! Behold, our FIFA Women’s World Cup – By the Numbers infographic.
From U.S. Soccer’s social interactions to jersey sale increases for Fanatics, here are just a few of the great FIFA Women’s World Cup numbers:
Global viewership for the tournament was up in countries around the world. For example, 4-of-5 TVs in the Netherlands were tuned into their quarterfinal game against Italy. Here in the U.S. a great performance from our National Team drove conversation on social media and increased viewership on TV – all great news for brands that bought advertising space on FOX and Telemundo OTT and digital platforms.
The FIFA Women’s World Cup certainly wasn’t the only tournament of note in June and July. Additionally, Copa America and the Gold Cup culminated on Sunday, July 7th. Add one MLS game on FOX to the mix and, as World Soccer Talk reported, that Sunday will likely go down as the day with the highest ever soccer TV viewership in U.S. history (for now!) with a combined total of 29.5 million viewers across FOX, FS1, Telemundo, and Univision.
The viewership numbers on super Sunday included:
- FIFA Women’s World Cup Final – 15.87 million (FOX and Telemundo)
- Copa America Final – 3.1 million (Telemundo)
- Gold Cup Final – 8.9 million (FS1 and Univision)
- MLS Regular Season – 1.6 million (FOX)