John Guppy

We’re getting hands on with Windows 8

In partnership with our friends at Eiger Marketing Group, GESM, was selected by Microsoft to activate the newly announced partnership for Windows 8 with Major League Soccer.

At the heart of the activation is the desire to provide individual consumers with a hands on Windows 8 “soccerized” trial experience. Teams of trained Brand Ambassadors deployed as part of a “market takeover” initiative will visit 10 cities 4 times each throughout the MLS season delivering experiences.

Read the Sports Business Journal article.

Categories: Experiential, Major League Soccer, Microsoft