John Guppy

Unilever serves up “Tu Seleccion” campaign

Unilever unveiled its Hispanic-focused “Tu Seleccion” campaign at a viewing party in New York for the Mexico vs. USA World Cup Qualification showdown.

GESM and partner agency AC&M Group lead the strategic planning, creative development and activation planning.  The Tu Seleccion campaign provides a roster of food brands including Bertolli, Breyers, Country Crock, Hellmann’s/Best Foods, Knorr, Ragu, and Popsicle with the opportunity to leverage the power of the Mexican National Team to connect with the core female consumer.

To get a flavor for the campaign check out video or read this story.

Categories: Mexican National Team, Unilever