Scott Hutchison

“This is a Gay Car”

A pretty bold headline, taken from a very bold new Mini USA commercial. The brand’s #DefyLabels campaign has generated impressive levels of organic conversation in the days since its release, helped in no small part by a thought-provoking statement delivered by U.S. Women’s National Soccer Team icon Abby Wambach.

Be sure to check out the full spot, below:


Categories: Digital Content, Soccer Marketing, Women's World Cup