Breaking: The world’s population is interested in the World Cup!
Ok, this is not breaking news at all. After all the World Cup is the world’s most-watched sporting event as soccer fans from every corner of the globe tune in to watch the world’s best players compete for the ultimate prize.
Ahead of this summer’s World Cup in Russia, a new study finds out just how many fans across the globe plan to tune in and how they plan to connect to all of the content.
- 47% of the world’s online population plans to watch the 2018 FIFA World Cup with more than half of the males surveyed (55%) and more than a third of the females surveyed (37%) saying that they’ll watch on television or digitally
- YouTube, Facebook (including FB Messenger), WhatsApp, Instagram, Snapchat, and Twitter are the social platforms of choice for fans in North America to connect with all World Cup-related content
Even without the USMNT participating in the tournament, this summer is a massive opportunity for both brand marketers and television networks. FOX has already announced that they plan to have a record 38 matches on national, over-the-air FOX, which is more matches on broadcast television than the last four men’s World Cups combined!
Soccer fans in the United States are still going to tune-in, watch, and socialize. You have the Mexican National Team. You have Messi and Ronaldo trying to win their first World Cup title. You have dozens of players that fans watch every single weekend in English Premier League, La Liga, MLS, Liga MX, Bundesliga, and more.