Scott Hutchison

Taking On-Field Rituals Online

The best ideas are most often the simplest ones.

Came across this Chevrolet FC program today on Instagram, built around an insight on jersey swapping in soccer. Supporters submitted photos in their hero jerseys and Chevrolet, in turn, put Manchester United players in jerseys using fan names.

A very smart way to scale MUFC player access and deliver unique value for fans (and car buyers) worldwide.

Nice work, guys.

Categories: Digital Content, EPL, Promotions, Soccer Marketing, Social Media, Sponsorship