Tag Archives: Windows 8

Dual market activation delivers for Windows 8

by Scott Hutchison

For the first time (as far as we know), an MLS sponsor activated the MLS Cup in both the host and visiting team market. To help our client maximize the number of one-on-one consumer engagements with Windows 8 we designed a campaign to be executed in both Kansas City and…

December 07, 2013

Soccer and Art team up

by Scott Hutchison

Soccer and art can make for a great marriage and we’re thrilled to partner up with artist Ty Palmer from Futbol Artist Network to create this unique team-specific art for the #winthecup Windows 8 MLS Cup promotion.Check out this KCKRS article on the designs and for more information on the…

November 24, 2013

MLS All Star Game is a winner!

by Scott Hutchison

Thank you Kansas City for an incredible 2013 MLS All Star game. While A.S. Roma stole the show on the field defeating the MLS 3-1, we like to think Windows 8 stole the show off the field. A comprehensive weeklong activation plan took full advantage of numerous consumer events to…

August 05, 2013

We’re getting hands on with Windows 8

by John Guppy

In partnership with our friends at Eiger Marketing Group, GESM, was selected by Microsoft to activate the newly announced partnership for Windows 8 with Major League Soccer. At the heart of the activation is the desire to provide individual consumers with a hands on Windows 8 “soccerized” trial experience. Teams…

May 20, 2013