Tag Archives: UEFA Champions League

Mexico Follows the “Little Pea”

by Casey H. Moore

Mexican national team superstar, Javier Hernandez, has recently made a loan move, for the second year running, from Manchester United to Bayer Leverkusen. If anything has been proven by this move it is that when Chicharito moves Mexico listens. In the day that Hernandez’s move was made official around 15,000…

September 02, 2015

Soccer’s Digital Appeal in the U.S.

by John Guppy

A quick Google search for “Marketing to Millennials” will uncover numerous articles that address the different viewing and consumption habits of the younger generation. Soccer, of course, is right in the sweet spot of Millennial interests and a recent Adweek article took a look at how soccer resonates in the digital…

August 26, 2015

Bayern Munich Supporter Groups on the rise

by Casey H. Moore

One year ago FC Bayern Munich opened its New York office and set about building the brand throughout the U.S. Part of the growth strategy was to help nurture the development of official supporters groups. Today the German champions announced that that they are seeing success with this strategy – with…

July 01, 2015

Heineken World Class Soccer kicks off

by Scott Hutchison

We’re exited to once again support Heineken in their activation of the UEFA Champions League here in the USA. This year’s World Class Soccer campaign is the most comprehensive to date and includes interactive display Foursquare® check-ins, instant wins, reward rankings and cross-merchandising offers. Make sure to check out the…

February 04, 2014

Heineken USA taps GESM for UEFA Champions League Promotion

by John Guppy

UEFA Champions League partner, Heineken, has selected GESM to develop and execute a promotional campaign targeting fans of the tournament in the US. The promotion – that will launch in conjunction with the Round of 16 – provides fans watching matches at their local pub with the chance to win…

February 02, 2011