Tag Archives: Television Ratings

The Premier League’s popularity in the U.S.

by Adam Geigerman

Morning Consult‘s Mark J. Burns published a collection of interesting but unsurprising data on the English Premier League’s popularity in the U.S. as the 2022-23 season kicks off. Burns took a deep-data dive into the League’s most popular clubs among Americans (no surprise, the Big-6 and four of the last…

August 17, 2022

10 Things You Need to Know about Copa America Centenario

by John Guppy

It’s happening and it’s going to be big. Copa America Centenario is coming to the United States in 2016 and brand marketers need to take notice. To kick things off, here’s ten things you need to know about the tournament. 1. Copa America Centenario is a special event to celebrate…

October 27, 2015

Digits of the CONCACAF Gold Cup

by Casey H. Moore

1,092,282 people attended the CONCACAF Gold Cup this summer across the U.S. and Canada. Of the 1.1 million, 300,000 purchased their tickets three weeks before hand – a 100% increase from sales in 2013. Six out of the fourteen stadiums completely sold out. The highest attended match was the Mexico V. Panama…

August 03, 2015

Mexican soccer as hot as ever

by John Guppy

Last week was a busy time for fans of Mexican soccer with high profile Club and National Team competitions at the forefront of peoples attention. On Monday, Toyota Stadium in Frisco TX, played host to the blockbuster double-header featuring Campeon de Campeones and Super Copa MX. This special event was the…

July 28, 2015

10 Marketing Takeaways From the Women’s World Cup

by John Guppy

Americans love the big event In case you missed the news yesterday – the FIFA Women’s World Cup Final between the USA and Japan became the most watched soccer match in U.S. history. On a beautiful July 4th weekend 26.7 million Americans tuned in to witness the historic event, eclipsing viewership…

July 07, 2015

USWNT Crowned World & TV Champions!

by Casey H. Moore

Last night the United States National Women’s Soccer team were crowned the World Cup champions for the 3rd time since 1991. This, along with countless Olympic medals, makes them the most dominant force in women’s soccer in the past 30 years. This is the story that is making all the…

July 06, 2015