Tag Archives: panini

It’s Coming!

by John Guppy

The Official FIFA 2014 World Cup Sticker Collection by Panini will be hitting the market in the Spring. Building from the phenomenal success of the 2010 World Cup campaign, GESM is thrilled to be helping our friends at Panini once again market this unique product to a US audience.

December 18, 2013

GESM Handles Marketing for Official FIFA 2010 World Cup Sticker Collection

by John Guppy

Panini America has selected GESM to oversee all US marketing efforts for the Official 2010 FIFA World Cup Sticker collection. GESM responsibilities includes targeted promotional distribution of 1.75m albums to Hispanic and General Market consumers, media placement, grassroots and influencer marketing activities.

June 10, 2010

Podcast Interview with Football Partnerships

by John Guppy

Gilt Edge Soccer Marketing Founder, John Guppy, was interviewed by Alex Kotler on the Football Partnerships podcast. The interview covered various topics including the importance of social media to pro teams, and the agency’s work with Panini, the Official FIFA World Cup Sticker Collection.

January 20, 2010