Tag Archives: MLS

John Guppy

Degree Men Launches El Movimiento Video Series

by John Guppy

GESM’s insights in to soccer fan culture led to the creation of El Movimiento – a 13 part video series that showcases the unique and active nature of fans of the Mexican National Team and Major League Soccer clubs. By highlighting the active nature of fan rituals and chants, the…

August 01, 2012

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John Guppy

Los Angeles Galaxy top the MLS social media league

by John Guppy

With the LA Galaxy seemingly on the doorstep of capturing the MLS Supporter’s Shield we thought we’d take a look at the current MLS social media standings. What do you know, the Galaxy are topping that too! The latest Sports Fan Graph stats show the Galaxy with a combined 279,067…

October 01, 2011

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John Guppy

MLS All Star game HUB integration proves a big hit for Pepsi Max!

by John Guppy

The appearance of world powerhouse, Manchester United, in the big apple ensured the 2011 MLS All Star game was a high profile affair.  Pepsi Max saw this as an opportunity to connect with the local soccer fan in a distinctly New York way. GESM developed a New York inspired soccer…

July 25, 2011

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