Tag Archives: Mexican National Team

Scott Hutchison

We’re on board with AT&T Corazón de Campeón

by Scott Hutchison

GESM is excited to be part of the agency team promoting AT&T’s Corazón de Campeón campaign.  AT&T and Latin Grammy winners Jesse and Joy have teamed up to create an anthem for the Mexican National Team.  What’s our job?  Help tell soccer aficionados about this very special campaign through creative digital…

April 15, 2013

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John Guppy

Unilever serves up “Tu Seleccion” campaign

by John Guppy

Unilever unveiled its Hispanic-focused “Tu Seleccion” campaign at a viewing party in New York for the Mexico vs. USA World Cup Qualification showdown. GESM and partner agency AC&M Group lead the strategic planning, creative development and activation planning.  The Tu Seleccion campaign provides a roster of food brands including Bertolli,…

March 27, 2013

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John Guppy

Degree Men Launches El Movimiento Video Series

by John Guppy

GESM’s insights in to soccer fan culture led to the creation of El Movimiento – a 13 part video series that showcases the unique and active nature of fans of the Mexican National Team and Major League Soccer clubs. By highlighting the active nature of fan rituals and chants, the…

August 01, 2012

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John Guppy

Degree Men sets a new world record for the “Mexican Wave”

by John Guppy

In March, Degree Men unveiled MOTIONSENSE TM – the world’s first movement-activated anti-perspirant technology for men. To help bring attention to the technology with the key Hispanic male demo, GESM recommended the brand tap into the fan movement synonymous with Mexican soccer fans – the Mexican wave. Based on knowledge…

June 12, 2012

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John Guppy

“Degree Futbol” campaign wins IAB MIXX Award

by John Guppy

Congratulations to our friends at Brightline on capturing a Gold Medal at the 2010 Interactive Agency Bureau MIXX Awards for the Degree Men (Unilever) Spanish-language campaign. The campaign included a branded TV channel featuring behind the scenes footage of the Degree commercial shoot with Mexican star Andres Guardado.  GESM provides…

October 02, 2010

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