Tag Archives: Mexican National Team

Pulling Power of Little Pea Proves Important for FOX Sports

by Casey H. Moore

Up to this point in the Bundesliga season it seemed like no one would dethrone Bayern in the ratings on FOX Sports. That was until this past week when Bayer Leverkusen and Chicharito took on FC Koln. The Hispanic population in the U.S. truly made a difference. Only 14,000 of…

November 16, 2015

10 Things You Need to Know about Copa America Centenario

by John Guppy

It’s happening and it’s going to be big. Copa America Centenario is coming to the United States in 2016 and brand marketers need to take notice. To kick things off, here’s ten things you need to know about the tournament. 1. Copa America Centenario is a special event to celebrate…

October 27, 2015

#USAvMEX: Two Nations with One Important Rivalry

by John Guppy

Great rivalry matches bring even the most casual soccer fans out of the woodwork. Saturday’s CONCACAF Cup showdown featuring the U.S. and Mexico was no exception. The high profile match drew 93,723 fans to the Rose Bowl and generated record levels of online engagement and TV viewership. The match also…

October 13, 2015

One Emoji Tells A Thousand Words

by Casey H. Moore

Last night, fans of El Tri filled AT&T Stadium to watch Mexico take on Argentina. They sang, cheered and shouted. No doubt, they also texted, Tweeted and posted. The celebrations went well beyond the venue, with almost 60,000 mentions of “Mexico” in America on Twitter during the time of the match. It…

September 09, 2015

Mexico Follows the “Little Pea”

by Casey H. Moore

Mexican national team superstar, Javier Hernandez, has recently made a loan move, for the second year running, from Manchester United to Bayer Leverkusen. If anything has been proven by this move it is that when Chicharito moves Mexico listens. In the day that Hernandez’s move was made official around 15,000…

September 02, 2015

Watch this space: Is MLS about to add Mexican Star Power?

by John Guppy

Major League Soccer recently announced a new player investment mechanic that provides an increased ability for Teams to attract/retain top talent over and above basic salary cap levels. The announcement coincided with widespread rumors that Mexican National Team stars, Javier “Chicharito” Hernandez, and more directly, Giovani Dos Santos, are in conversations to join MLS Teams. Dos Santos joining MLS would be a big deal. The 26-year old…

July 13, 2015