Tag Archives: Hispanic Marketing

Mike Koeshartanto

Hispanic Heritage Month in MLS: A Recap

by Mike Koeshartanto

Celebrating Hispanic Heritage Month has been a long-standing tradition in Major League Soccer (MLS). As a fan of the league since 1996, it has been interesting to see the number of ways in which the league and teams have chosen to honor the month-long celebration digitally, in-game, and through local…

October 20, 2015

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Casey H. Moore

MLS Begins Hispanic Heritage Month

by Casey H. Moore

Today marks the start of Hispanic Heritage month. With that MLS and its Teams will celebrate and honor the diversity of America and global nature of soccer.  Hispanic players (past and present), fans, and community initiatives will be showcased around the League. For more information on the type of events that will be seen…

September 15, 2015

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Casey H. Moore

One Emoji Tells A Thousand Words

by Casey H. Moore

Last night, fans of El Tri filled AT&T Stadium to watch Mexico take on Argentina. They sang, cheered and shouted. No doubt, they also texted, Tweeted and posted. The celebrations went well beyond the venue, with almost 60,000 mentions of “Mexico” in America on Twitter during the time of the match. It…

September 09, 2015

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John Guppy

Mexican soccer as hot as ever

by John Guppy

Last week was a busy time for fans of Mexican soccer with high profile Club and National Team competitions at the forefront of peoples attention. On Monday, Toyota Stadium in Frisco TX, played host to the blockbuster double-header featuring Campeon de Campeones and Super Copa MX.  This special event was the…

July 28, 2015

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Casey H. Moore

Jarritos onboard with CONCACAF Gold Cup

by Casey H. Moore

The soda brand Jarritos – owned by Novamex in El Paso, TX – is the latest corporate partner to sign on with the CONCACAF Gold Cup.  Jarritos is no stranger to the soccer world and has a long history of involvement with local youth soccer initiatives across the country. Read…

June 18, 2015

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