Tag Archives: Event Seeker

The Takeover: Adidas and Being the Difference

by Casey H. Moore

With recent studies showing that Under Armour has overtaken Adidas as no. 2 in the American sportswear market it only made sense that the German brand go on the offensive. Not to long ago they announced they would be revamping their soccer boot offerings and going through a mini-revolution, hence the new…

July 23, 2015

The Value of Flying With A Soccer Ball: Emirates and Soccer

by Casey H. Moore

They say that the truly great athletes never left home without their ball of choice. However, what if brands never left home without pairing with a sport? Since 2006 Emirates have sponsored Arsenal Football Club’s shirt and stadium and since then they have been synonymous with the sport. Each week…

July 14, 2015

10 Marketing Takeaways From the Women’s World Cup

by John Guppy

Americans love the big event In case you missed the news yesterday – the FIFA Women’s World Cup Final between the USA and Japan became the most watched soccer match in U.S. history. On a beautiful July 4th weekend 26.7 million Americans tuned in to witness the historic event, eclipsing viewership…

July 07, 2015

Three Standout Women’s World Cup Campaigns

by John Guppy

The FIFA Women’s World Cup is into the semi-finals and interest is blossoming. FOX has done a fantastic job presenting the matches, capturing the surrounding stories, and showcasing the player personalities. Even up against the Stanley Cup and a star-studded NBA Finals, TV ratings and social engagement for the U.S. Women’s…

June 30, 2015