Tag Archives: Event Marketing

Five Tips to Travel Like a True Road Warrior

by Danielle Prior

Booking a trip and traveling somewhere fun happens pretty infrequently for most people. Once, maybe twice, a year depending on all the ways that “life” may get in the way. This is where I’m blessed. My “life” as an event marketer has me out on the road most weeks, but I love what…

November 24, 2015

All Star Takeaways from the MLS ASG

by Scott Hutchison

Phew! What a week. Another MLS All-Star Game has come and gone. A tremendous time to connect with our partners, see all the great work our colleagues are producing, engage fans on behalf of our clients and take in a truly special soccer event. Ian Thomas from Sports Business Journal…

August 04, 2015

Viewing Paris Soccer Through Virtual Reality

by Mike Koeshartanto

Virtual reality has become one of the hottest tactics in experiential marketing, though until recently it has been reserved for large-scale programs (with even larger-scale budgets). The introduction of products like Google Cardboard has propelled VR technology to more mainstream marketing use…for the benefit of brands and consumers, alike. Last…

August 04, 2015

BIMBO to present international youth tournament at PPL Park

by Casey H. Moore

Bimbo Bread launched the B-Active youth soccer program in 2014 in key markets across the USA. The program – that helps promote healthy and active lifestyles – has added an additional component for the 2015 season. For this first time ever, representative U12 boys and girls teams from the U.S. will compete in…

August 04, 2015