Tag Archives: Agnostic

10 Things You Need to Know about Copa America Centenario

by John Guppy

It’s happening and it’s going to be big. Copa America Centenario is coming to the United States in 2016 and brand marketers need to take notice. To kick things off, here’s ten things you need to know about the tournament. 1. Copa America Centenario is a special event to celebrate…

October 27, 2015

Crunching the Soccer Numbers

by Deneen Robert

Not a day goes by without some sort of office debate. Good one yesterday, centered around the best marriages between Club and jersey partner. No consensus, but one fact was clear… some big checks are being written for that asset. Just how much? Take a look at these figures below: Have a great…

September 25, 2015

Putting American soccer in the Driver’s seat

by Mike Koeshartanto

Let’s take a look at the automotive brands leveraging soccer’s surging popularity by partnering with U.S. Soccer and Major League Soccer. In 2013, Chevy and U.S. Soccer announced a three-year deal making Chevy the Official Vehicle Partner of the Federation. This partnership complements Chevy’s global deals with Manchester United and…

September 15, 2015

Vote to get GESM to SXSW!

by Casey H. Moore

Our team has spent the past couple years joining the hoards of marketers visiting Austin, TX for SXSW. While the launch of SXSports in 2014 was a catalyst, it certainly wasn’t the sole driver. The broader conference and curriculum has been invaluable as an incubator for ideas and as a…

September 01, 2015

Kitting out the world

by Casey H. Moore

Recently Geolic.net released a map identifying the kit supplier to every national team in the world. Not surprisingly, the big fight for dominance is between Nike and Adidas. However, we do see a few unique brands such as O’Neills in the Congo, Airness in Mali and Burkina Faso, and the slightly curious partnership…

August 07, 2015

A Vacation That Lasts A Digital Lifetime

by Scott Hutchison

It all began for me in the Fall of 1997. I was returning home from a vacation in London with some amazing memories and a horrible case of…Anglophilia. Yes, I was obsessed with English culture. Back in Chicago I scoured hard to quench my thirst. I dug through record store…

July 21, 2015