John Guppy

Sponsorship Spending Grows in North American Soccer

According to sponsorship marketing and research firm IEG, spending on Major League Soccer, U.S. Soccer and other North American soccer leagues, teams and events is expected to total $333 million in 2016, a 9.2 percent increase from 2015.

Driven by the growing popularity of soccer, ongoing league expansion and excitement around the 2016 Copa America Centenario, the increase exceeds the projected 5 percent increase in sports spending and 4.5 percent increase in overall North American sponsorship spending.

Adidas is by far the most active sponsor of Major League Soccer, while quick-service restaurants represent the most active category, according to the research.

Read the full report here

Categories: Major League Soccer, Soccer Marketing, Sponsorship, U.S. Soccer