At #3 on the Soccer Market Rankings list we travel deep in the heart of Texas to the Dallas-Fort Worth market. Home to a large Hispanic population, several Mexican National Team games per year, FC Dallas of MLS, and Jerry Jones’ palace for friendlies and qualifiers, the Big D is a must-hit place for soccer fans, promoters, and brands.
At its foundation, Dallas is a youth soccer mecca. Home of the Dallas Cup, the most prestigious youth soccer tournament in the country, Dallas ranked #8 in overall soccer participation. The large and growing Mexican community chipped in with some strong rankings for Liga MX Google searches (5th) and Liga MX Facebook activity (9th). Dallas also ranked 4th in visits to FoxSoccer.com.
Categories: Editorial, Soccer Marketing, Thought Leadership