Houston beat Dallas in MLS action over the weekend and we saw the same result in our market rankings – hello, El Capitan! Coming in at #2 on our list is the Space City. Home to a large Hispanic population, the Houston Dynamo of MLS, the Dash of NWSL, and an NFL stadium that attracts major international soccer events, Houston is a great soccer market.
Houston ranks well across many categories including aggregate attendance (5th) and overall Scarborough attendance (6th). Facebook keyword activity is notably strong with Major League Soccer (5th), Liga MX (2nd), Mexican National Team (4th), and UEFA Champions League (5th). A 6th place ranking for Scarborough soccer television viewership also helps round out an impressive showing for Houston.