2022 FIFA World Cup Preview
Mike Koeshartanto

Previewing the 2022 FIFA World Cup

With the 2022 FIFA World Cup upon us, a few of us gathered to discuss the things we’re most excited to keep an eye on as the quadrennial tournament – the first held in the Middle East – unfolds.

From brand involvement to broadcast approach, we chat through a variety of topics that are sure to make the 2022 tournament one to remember. We even threw in a prediction or two!

Here’s what we’re keeping tabs on:

  • World Cup competing for attention
  • Fan experience on-the-ground in Qatar
  • Experiential and digital brand activation
  • FOX & Telemundo broadcast approach and cross-promotion
  • Television ratings in the U.S.

Categories: Featured, FIFA, Fox, Research, Soccer Marketing, U.S. Soccer, World Cup