With the 2022 FIFA World Cup upon us, a few of us gathered to discuss the things we’re most excited to keep an eye on as the quadrennial tournament – the first held in the Middle East – unfolds.
From brand involvement to broadcast approach, we chat through a variety of topics that are sure to make the 2022 tournament one to remember. We even threw in a prediction or two!
Here’s what we’re keeping tabs on:
- World Cup competing for attention
- Fan experience on-the-ground in Qatar
- Experiential and digital brand activation
- FOX & Telemundo broadcast approach and cross-promotion
- Television ratings in the U.S.