Nikki Allen

Premier League Fan Fest goes big in Philadelphia

The City of Brotherly Love brought all the love for the Premier League on October 15-16. The PL and NBC welcomed 14,160 fans to City Hall for the Philadelphia Fan Fest, making it the most attended Fan Fest in Premier League Mornings Live history.

Fans began lining up around Dilworth Park Friday night ahead of Saturday’s matches, which kicked off at 7 a.m. ET. There was a constant stream of fans queued up throughout the morning, wrapping fully around City Hall. That is a dedication only American Premier League fans bring.

The picturesque fall weekend was surrounded by the sights and sounds of downtown Philadelphia, at a time when Philly sports teams were firing on all cylinders: the Phillies had won the division (and are now World Series bound), the Eagles were hosting the Cowboys for Sunday Night Football, and the Flyers and 76ers had just kicked off their 22-23 season.

That electricity carried throughout the fan fest, and provided the perfect setting for some Premier League action, which was capped off by an exciting 1-0 Liverpool victory over Man City on Sunday.

​​GESM produced bespoke content and provided on-the-ground coverage of the Premier League and NBC’s Philadelphia Fan Fest for the eighth consecutive Premier League Mornings Live event. It brings together American Premier League fans for the ultimate early-morning-watch party that NBC broadcasts live from. Working alongside the Premier League and NBC allows GESM to continue to collaborate with some of the best in the business.

Touring the town

We hit the streets of Philly to check out all the hot spots before the weekend officially kicked off – visiting Love Park, Independence Hall, the Liberty Bell, Elfreth’s Alley, and the ever-famous Geno’s Steaks.

 
 
 
 
 
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Getting down with the locals

No city has mascots quite like Philadelphia… and with Premier League mascots making the trek across the pond, there was quite a party to be had. Gritty (Flyers), Swoop (Eagles), Franklin (76ers), and Phang (Union) met up with Moonchester and Moonbeam (Man City), Sammy the Saint (Southampton), Woflie (Wolves), Pete the Eagle (Crystal Palace) as they took over Love Park during lunchtime – and getting the city hyped for the weekend.

 
 
 
 
 
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Legends in the City of Brotherly Love

Premier League legends and Hall of Fame inductees Alan Shearer and Ian Wright were swamped by crowds all weekend, but they took time to test their knowledge about each other’s careers – and quite a bit of laughter ensued.

 
 
 
 
 
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Shearer and Wright were then joined by Liverpool legend, Jason McAteer, and WWE’s Sheamus, to challenge their ability to pronounce some of the more interesting names of Philadelphia spots. Not quite a cake walk.

Ben Foster, former Premier League goalkeeper turned vlogger, joined the party and showcased what the American Premier League experience is like. Clamoring on about how you’d never get this sense of community and togetherness in the UK. He jumped right in with fans during the early block of four matches Sunday, trying to balance watching all the matches and talk to fans from all eight teams playing… but he made it look easy! 

 
 
 
 
 
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In the end, it was the fans and city of Philadelphia who won the weekend, making this fan fest the most attended in history.

 
 
 
 
 
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The only question that remains now is where do we head next?

Categories: Featured, NBC, Premier League, Soccer Marketing