Last week P&G and deodorant brand Secret announced a new initiative to purchase thousands of tickets to NWSL games. Why? To help boost attendance, team revenue, and attention on each of the nine league franchises. In total, the Cincinnati-based maker of consumer goods will make a $200,000 investment to purchase 9,000 tickets – 1,000 for each franchise.
To date, four of the nine games have occurred, starting with the September 17th game between the North Carolina Courage and Houston Dash. For that game, the 1,000 tickets were distributed to area high schools and female sports teams. From local Secret brand partners to nonprofits and women’s organizations, the end goal is to expose more people to the top level of professional women’s soccer. The remaining five teams to receive tickets are as follows:
- Houston Dash – Sept. 25 at BBVA Stadium, Houston
- Washington Spirit – Sept. 28 at Maureen Hendricks Field, Germantown, Md.
- Sky Blue FC – Sept. 29 at Yurcak Field, Piscataway, N.J.
- Orlando Pride – Oct. 5 at Exploria Stadium, Orlando
- Portland Thorns FC – Oct. 12 at Providence Park, Portland.
Let’s hear it for the ⚽️ players of the @NWSL 🙌. To show our support, we're leveling the playing field and driving equal visibility by purchasing 9,000 tickets to nine NWSL games this season. #AllStrengthNoSweat pic.twitter.com/q6ZisAif5G
— Secret Deodorant (@SecretDeodorant) September 16, 2019
A continuation of brand support
This is the latest instance of a brand providing vocal and monetary support for women’s soccer and for P&G and Secret, it shows a continued trend. Following the U.S. Women’s National Team’s hoisting of the 2019 FIFA World Cup trophy, we discussed Secret’s contribution of $23,000 to each of the 23 players who made the Women’s World Cup roster.
Rather than show their support of women’s soccer in a one-time, flash-in-the-pan way, it appears P&G and Secret are fully committed to doing their part in keeping the focus on not only the USWNT, but the NWSL.