Scott Hutchison

Pepsi Max Introduces the Blue Card to Soccer

While all soccer fans are familiar with yellow and red cards, Pepsi is hoping that fans across the globe become more acquainted with another card color: Blue. Launching as part of a Pepsi’s global push to win over younger drinkers, the Blue Card commercial below features major names in the soccer.

Sergio Agüero, James Rodríguez, Alexis Sánchez, Vincent Kompany, and David de Gea join a pair of Pepsi Max delivery guys for some kicks. In addition to the spot below, Pepsi is also incorporating a mobile app on both iOS and Android that will allow fans to connect to its larger emoji push later this year, as part of their overall campaign.

I don’t know about you, but I’m looking forward to handing out Blue Cards to my friends both on-and-off the pitch.

Read more about the Blue Card campaign here

Categories: Digital Content, Europhile, Press, Soccer Marketing, Social Media, Sponsorship