As I write this in early August, the MLS regular season about two-thirds of the way through. International summer friendlies played on U.S. soil, including the International Champions Cup are over and fans are gearing up for the final push to MLS Cup.
While players, coaches, and fans are still thinking about the current season, the front office and sales staff have one eye on the next. They have to drive season ticket sales ahead of the upcoming season, even if there’s a lot of current season left to play.
With that in mind, I love what the New York Red Bulls are doing here to drive 2017 Red Memberships. Exclusivity is a big selling point for teams and brands – offer your fans something that they can’t get anywhere else. With the below pregame jersey, available only by signing up by a certain date, the club is doing just that. Additionally, it’s a unique piece of branded content for their sponsor Yanmar, who will see their logo on the jersey sleeve.