I remember the first time my friends and I used the internet back in the mid 90’s. No one could have ever imagined that the internet would be what it is today and how it plays such a huge role in our daily lives. As the MLS kicked-off in 1996 the internet was just starting to take off and the timing could not have been better. The digital connection between the internet and the MLS began as both entities started to gain traction in the soccer community.
As both continue to grow and evolve the connection that began 20 years ago is still stronger than ever. Social and digital media are deeply ingrained into the culture and fabric of the MLS. Check out this article for a behind the scenes look at how the Colorado Rapids are using their social media. No matter what the next social or digital media innovation may be you can be sure that it will have a unique relationship with the MLS and its fans.