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Leicester City: Champions of England and Twitter

The Premier League is never short on drama. When Chelsea came back from 2-0 down at halftime to draw Tottenham, the result meant that Leicester City FC were crowned champions of England. Starting the season at odds of 5,000-1, they are the most unlikely champions in the history of modern sports.

Their social team quickly capitalized on the moment and the results have been outstanding. Here’s a quick look at some of the highlights:

  • There’s something to be said about keeping it simple. Leicester certainly accomplished that with their tweet below. In just over ten minutes, the tweet was retweeted 200K times. UK-based sports lawyer Jake Cohen noted that it’s one of the 20 most shared tweets ever and was retweeted 175K more times than the next most-popular sports tweet. Impressive.
  • With the team having a watch party at the house of striker Jamie Vardy, left back Christian Fuchs shared the video (below) of his teammates celebrating the moment they won. The emotion was real. The celebration ecstatic. It felt as if viewers were with the team and it perfectly captured the moment.
  • Leicester winning the title contributed to an 86% increase in Twitter activity in the UK compared to a typical Monday night.
  • In approximately four hours since being crowned champion, they’ve gained over 75K Twitter followers.

We’ll have more on Leicester and the 2015-16 Premier League season coming over the next couple of weeks.

Photo via Leicester City FC Facebook

Categories: Digital Content, EPL, Social Media