Scott Hutchison

La Liga Sets Sights on US Fans

Spain’s top soccer league currently showcases the sport’s two biggest names (Messi, Ronaldo) and – arguably – the sport’s two biggest brands (Barcelona, Real Madrid).  Yet, La Liga sees England’s Premier League stretching its global dominance further and further each season.

Stateside fans have become a very coveted piece of overall commercial revenue; this article from the AP sheds some light on how La Liga is looking to keep pace in the hearts and minds of US supporters.

Categories: Finances, Thought Leadership