Scott joined Gilt Edge Soccer Marketing as Managing Partner in May 2010, bringing a wealth of expertise to the agency. Over a 19-year career, he has developed a deep understanding of consumer promotions, sponsorship activation, experiential marketing and digital communication within the worlds of soccer and sports business.
Scott has been a part of numerous winning teams during his career, having worked for top marketing services agencies like FCB, Ogilvy & Mather, Leo Burnett and more. In that time, he has helped brands succeed across multiple categories, including: automotive, beer, broadcast media, consumer electronics, CPG, entertainment, express delivery services, insurance, retail, solar energy, spirits and telecommunications.
Early on, Scott built and executed sports campaigns for clients invested with MLB, NASCAR, NBA, NCAA, NFL and NHL. By 2005, he was working with brands committed to a variety of sports platforms, regularly including domestic and/or international soccer properties. Scott also spent several years consulting for World Soccer Daily, aiding in their rise to become America’s top soccer podcast by 2007 (and one of iTunes most downloaded sports podcasts overall by 2008) while courting a strong portfolio of sponsors and advertising partners.
Scott grew up playing soccer in the Northwest suburbs of Chicago. But, when you’re almost 6 ft. tall by 6th grade, with the pace of a snail, it’s time
to hang up those cleats.
Visiting London for the first time in 1997, Scott happened upon Stamford Bridge and bought a ticket to see Chelsea v. Arsenal. In just two short hours, his passion for the sport was revived. From that day forward, international and domestic soccer has been a tremendous source of professional and personal interest.
Scott earned his MBA from Loyola University Chicago in 2005, was certified in Sports Management from Loyola University Chicago in 2003 and studied undergraduate marketing at Illinois State University. He lives in Chicago, IL with his wife Jeni, daughter Chatham and dog Chelsea (yep, named for the soccer club).