Live tweeting sporting events just got ten times easier. FOX Sports, the official FIFA Women’s World Cup U.S. English-language broadcast-rights holder, has partnered with Twitter to produce FIFA WOMEN’S WORLD CUP NOW – a program that will live exclusively on Twitter via the @FOXSports and @FOXSoccer accounts. The Twitter program is building off the success of the Rachel Bonnetta-hosted FIFA WORLD CUP NOW, which was streamed live during the 2018 FIFA World Cup and garnered over 7.1 million views.
For this summer’s live show, FOX Sports cleverly paired five-time Canadian FIFA World Cup goalkeeper Karina LeBlanc and popular soccer personality Aaron West to be the hosts of the new program,. LeBlanc brings a wealth of knowledge from her playing days and her current role as Head of Concacaf Women’s Soccer, while West has a devout following from content via Copa90 and MLS, and has the perfect personality to excel in this role and take this program to the stratosphere.
To encapsulate the atmosphere of the tournament, the show will be onsite in Paris and will boast hyper-interactivity with its viewers. For LeBlanc and West, the purpose of the show is to give viewers at home – or at least those not in Paris – a front seat to the sights, the sounds, and the action happening across France. As Twitter is de facto digital watercooler where people come to discuss sports live and in the moment, it makes sense for FOX Sports to make a statement and go straight to their audience and facilitate the discussion rather than hope their audience finds them on a more traditional platform like television and then talks about them later.
With the ability to instantly pull and discuss highlights, access to a plethora of FOX talent and guests, and the personality and expertise of their hosts like Alexi Lalas and Aly Wagner, look for FIFA WOMEN’S WORLD CUP NOW to be the go-to place for all things FIFA Women’s World Cup this summer.