FIFAPRO, the global representative organization for over 65,000 professional players, recently published findings from a women’s soccer report that illustrates the economic evolution of the game, match attendance, TV audience, sponsorship, and player conditions.
The report, entitled Raising Our Game, saw data collected from 186 female players from across the globe. Additional insights were gathered from all 24 governing bodies who participated in the 2019 FIFA Women’s World Cup.
The goal of the survey was to, among other things, better understand the conditions, interest, and value of women’s soccer through a variety of lenses, including:
- Matchday attendance
- Broadcast viewership
- Player conditions
- Health of top division leagues
- Player voices and influence
- Collective bargaining and organizing
While the report is long, we recommend taking a look at its findings. From graphs charting men’s and women’s viewership and attendance to sponsorship revenues and average valuation of front-of-jersey sponsor placement, there are valuable insights into the growth of the women’s game in some areas and the disparity between the men’s and women’s game in others. Below are a few charts to wet your appetite for the full report.
Looking for more information on marketing to female soccer fans?
Our most recent proprietary industry insights report dives into female interest and engagement in soccer in the United States. Did you know…
- Female soccer fans have an equal interest in men’s and women’s soccer.
- 40% of female soccer fans have become interested in the sport in the last five years.
- The typical female soccer fan watches 4.1 games per week.
These are among the findings of our The Female Passion Report.
Access to an expanded set for survey insights that includes analysis of the following is available by contacting GESM.
- Female fan demographics
- What women think about the men’s game vs women’s game
- Factors influencing interest in soccer
- Female interest in major professional men’s league
- How women categorize their self interest in soccer
- Perspective on the U.S. Women’s National Team and U.S Men’s National Team
- Legacy impact of the World Cup on fandom