Scott Hutchison

Dual market activation delivers for Windows 8

For the first time (as far as we know), an MLS sponsor activated the MLS Cup in both the host and visiting team market.  To help our client maximize the number of one-on-one consumer engagements with Windows 8 we designed a campaign to be executed in both Kansas City and Salt Lake City.

As a result the #winthecup promotion exceeded metric goals by double digits engaging fans from both teams and even the odd celebrity!

Categories: Major League Soccer, Microsoft