Before 2020 comes to a close, we’ve decided to sneak in one last report to help brands and marketers better understand the world of gambling and its relationship to soccer here in the U.S. As we’ve written about previously, the U.S. Supreme Court striking down the Professional and Amateur Sports Protection Act (PASPA) in 2018 has opened up the proverbial floodgates for legal sports gambling on a state-by-state basis.
Since that ruling, MLS has added MGM Resorts as an official league sponsor and multiple teams have added or are actively discussing adding betting sponsors.
These recent developments make the future of gambling’s connection to soccer intriguing; however, there still remains a shroud of mystery over the topic thanks to the taboo nature of gambling and its legality still only existing on a state level.
To help clear up some questions, but also educate and inform current and future brand marketers, we’ve decided to take a deep dive into the world of gambling from an American soccer fan’s perspective.
Our report will address multiple aspects of the gambling world, including both betting and fantasy sports, and answer, in part, some of the following questions:
- What are the demographics of the American soccer gambler?
- What percentage of fans have bet on soccer games?
- What are the motivations for betting on soccer games?
- Where are bets typically placed?
- What type of bets are most commonly placed?
- What soccer competitions are most often bet on?
- What do fans think about gambling company sponsorships in soccer?
- What percentage of fans play fantasy soccer?
- Which professional soccer leagues are most commonly used in fantasy?
- What are the motivations for playing fantasy soccer?
- What platforms are most often used to play fantasy soccer?
We look forward to parsing through the data and providing you with some great insights into the world of soccer gambling.