Orlando City SC has signed a five-year partnership with Coca-Cola, making the beverage provider the official carbonated beverage and bottled water partner of the team, as well as giving Coca-Cola exclusive pouring rights for the club’s new downtown Orlando Soccer Stadium. Financial terms of the deal were not disclosed. In addition, Zico will be the official coconut water of the club. Coca-Cola will execute activations at the club’s stadium fan zone, Mane Street, as well as at future iterations at the new stadium, and with its youth development and community relations efforts.
Excerpt from Sports Business Journal