Category Archives: The Domestic

UNDERSTANDING SOCCER FANDOM

by John Guppy

BREAKING NEWS: Soccer fans are not homogenous. A simple insight, yet an extremely important one when it comes to marketing to the soccer audience in the U.S. Beginning in 2013, Gilt Edge Soccer Marketing set out to better understand soccer fans based on their interest and connection to the sport….

September 19, 2018

All Roads Lead to Columbus: A Personal Discovery of USA vs. Mexico

by Mike Koeshartanto

Last Thursday I finally made a decision to pull the trigger on buying a ticket to the U.S. – Mexico World Cup Qualifier in Columbus. I had gone back-and-forth all week and it finally dawned on me that I’d probably regret not going to another ‘dos a cero’ match (oops…),…

November 14, 2016

Attendance Ranking for 83 North American Teams

by John Guppy

With the regular season for all domestic leagues now closed, long time soccer enthusiastic and announcer Kenn Tomasch pulled together a combined ranking of all pro teams based on attendance. A few things jumped out: Seattle is in a league of its own. The Sounders average attendance (42,636) is 65%…

November 08, 2016

A Closer Look Into the American Soccer Fan

by John Guppy

Recently I had the pleasure of being interviewed by Nick Green for a story in the Los Angeles Daily News which takes a closer look into the American soccer fan. You can enjoy the full read below. Who are American soccer fans and what do they care about? The typical…

April 21, 2016

Landon & Abby: Marketing Legends

by John Guppy

Brand marketers listen up. The arrival of Landon Donovan and Abby Wambach in the distinguished U.S. Soccer legends club is a potential game changer for soccer marketing and brand activation. As someone who has been in the soccer business for a long time I’ve been fortunate to observe first hand…

February 17, 2016

Visions of Fan Segmentation in Everyday Life

by Mike Koeshartanto

The New Battle Hymn of the Republic: Mine Eyes Have Seen the Soccer Glory Instead of talking about MLS preseason or highlighting the Super Bowl ads we loved (Doritos baby, for the win), I decided to write a reflection on two things that, until recently, had not been joined in…

February 10, 2016