BREAKING NEWS: Soccer fans are not homogenous. A simple insight, yet an extremely important one when it comes to marketing to the soccer audience in the U.S. Beginning in 2013, Gilt Edge Soccer Marketing set out to better understand soccer fans based on their interest and connection to the sport….
Last Thursday I finally made a decision to pull the trigger on buying a ticket to the U.S. – Mexico World Cup Qualifier in Columbus. I had gone back-and-forth all week and it finally dawned on me that I’d probably regret not going to another ‘dos a cero’ match (oops…),…
With the regular season for all domestic leagues now closed, long time soccer enthusiastic and announcer Kenn Tomasch pulled together a combined ranking of all pro teams based on attendance. A few things jumped out: Seattle is in a league of its own. The Sounders average attendance (42,636) is 65%…
Recently I had the pleasure of being interviewed by Nick Green for a story in the Los Angeles Daily News which takes a closer look into the American soccer fan. You can enjoy the full read below. Who are American soccer fans and what do they care about? The typical…
Brand marketers listen up. The arrival of Landon Donovan and Abby Wambach in the distinguished U.S. Soccer legends club is a potential game changer for soccer marketing and brand activation. As someone who has been in the soccer business for a long time I’ve been fortunate to observe first hand…
The New Battle Hymn of the Republic: Mine Eyes Have Seen the Soccer Glory Instead of talking about MLS preseason or highlighting the Super Bowl ads we loved (Doritos baby, for the win), I decided to write a reflection on two things that, until recently, had not been joined in…
