The National Women’s Soccer League tied a bow on its historic 2023 season in the record-breaking fashion with its NWSL Championship on CBS, earning the title of being the most-watched match in the league’s 10-year history with an average of 915,000 viewers — up 71% from last year’s broadcast. The…
For the second time this year, GESM traveled as a team to support the Premier League and NBC for PL Mornings Live. This event acts as a live broadcast for NBC’s team as well as playing host to the best Premier League watch party in the U.S. If you need…
NYCFC’s main supporter’s group, the Third Rail, have partnered with Mitchell & Ness for a unique clothing line celebrating all things NYC and the five boroughs. Featuring GK Sean Johnson and MF Jack Harrison with Third Rail members, the new line of shirts, tanks, and scarves are sleek and sophisticated. This…
Congrats to the Seattle Sounders on winning their first MLS Cup over the weekend in dramatic fashion, beating hosts Toronto FC in penalties following a 0-0 draw. The club finally added an MLS Cup to their MLS trophy case, to go with the four U.S. Open Cups and one Supporter’s…
As sports marketers, we have a leg up on our colleagues across the discipline. We come to work each and every day fortunate to ply this trade with a built-in consumer connection. Moving fans to click, read, post, share, taste, test, try and buy is so much easier when you can associate the action to something…
It’s a busy year for the American Outlaws, the official U.S. Soccer Supporter’s Group, with the United States hosting the Copa America Centenario this summer for the USMNT and the USWNT aiming for another Olympic gold medal in August. We previously interviewed co-founder Justin Brunken on what AO has planned…
