The start of a new season is upon us, which means it’s time to talk sponsorship! The slate of MLS jersey and sleeve sponsors continues to evolve and grow. Last season, more teams added sleeve sponsors as a way to sell more branded real estate. When the season resumed and…
One of our favorite pieces of content we release annually is our look back at the prior year and the amount of soccer on U.S. TV we’re privy to on a daily basis. In 2018 there were just under 2,800 matches across 37 different broadcasting networks. What did 2019 have…
Gilt Edge Soccer Marketing, the leading soccer-specific brand marketing agency, today released proprietary findings on female interest and engagement in soccer in the United States. The report is based on findings from the seventh annual study conducted by GESM in an annual exploration of soccer fandom in the United States….
Psychologists generally believe there are five stages of grief: denial, anger, fear, bargaining, acceptance. Sadly, defeat against Trinidad & Tobago last Tuesday night meant U.S. Soccer fans across America were kicked straight into this Kübler-Ross model for dealing with emotional loss. The same can be said for brand marketers…
When did marketing to 18-34 year olds become so cliché? I ask myself this question every time I see a brand, team, service or product trying so desparately to prove they’re part of the fam (Google it). Sure, millennials reflect $200 billion in annual buying power and there’s a big pressure…
Another year is in the books and soccer’s imprint on America continues to grow and strengthen. From Copa America Centenario to MLS to the Premier League, fans both new and old are watching, supporting, following, and engaging in soccer at an increasing level. Last year we dove into an overall…
