FIFA recently conducted the first set of site visits to potential 2026 FIFA World Cup host venues ahead of an expected host announcement in early 2022. To get a better sense of which U.S. markets may ultimately be selected among the 17 candidates, we gathered the GESM troops to get…
Less than a month off the heels of the MLS All-Star Game that saw the best MLS and Liga MX players face off, the two leagues and Concacaf announced the expansion of the Leagues Cup tournament. Starting in 2023, the Leagues Cup tournament will pit all 47 teams in both…
In recent years we’ve seen an increased level of collaboration between the North American countries on and off the soccer field. We need only look at the 2026 FIFA World Cup bid, Leagues Cup, and the 2021 MLS All-Star Game format as examples inextricably linking countries despite the on-field rivalry…
The Premier League is back! After a summer filled with international tournaments, domestic league play is underway, or soon underway, across Europe. What better way to celebrate than outlining PL jersey and sleeve sponsors for each team? As you may expect, the front-of-jersey sponsor category with the most representation is…
When you think about soccer fandom in the U.S., traditionally, the focus has been squarely on Anglo and Latino fan cultures. Combined, these fans represent the majority of the soccer pie and have commanded the attention of brand marketers looking to leverage the passion point of soccer. However, in recent…
Ahead of the UEFA Champions League Final, Chelsea seized an opportunity to lean into their global THIS IS OUR PRIDE campaign. This season the campaign came to life in a variety of ways and celebrates both the team and club itself. Last week the campaign took a bit of an…
