Category Archives: Feature

Get to Know Soccer’s Gambling Audience

by Mike Koeshartanto

In May of 2018, the U.S. Supreme Court struck down a 25-year-old law, the Professional and Amateur Sports Protection Act (PASPA), that effectively limited legal sports gambling to one state. As a result of the decision, states now have the ability to decide for themselves if they will allow legal sports…

September 21, 2022

TikTok uses MLS as springboard into soccer, aims for more

by Adam Geigerman

Twenty-seven years in, Major League Soccer continues to reinvent itself — both on and off the field — as it now gears up for an exhilarating and volume-raising four-year leadup to the 2026 FIFA World Cup in the U.S., Canada, and Mexico. Off the field, MLS and social media disruptor-turned-superpower…

September 07, 2022

Fashion for a Cause with Avery Dennison

by Adam Geigerman

During the 2022 MLS All-Star Game in the Twin Cities, long-time MLS official supplier of names and numbers Avery Dennison sought to make an impact within the local community. The perfect partner was a local business led by a local artist and fashion designer that’s developed a brand and career…

August 24, 2022

The Premier League’s popularity in the U.S.

by Adam Geigerman

Morning Consult‘s Mark J. Burns published a collection of interesting but unsurprising data on the English Premier League’s popularity in the U.S. as the 2022-23 season kicks off. Burns took a deep-data dive into the League’s most popular clubs among Americans (no surprise, the Big-6 and four of the last…

August 17, 2022

USMNTers play 18 holes with GOLF Magazine

by Adam Geigerman

World class. A combined 79 caps with the USMNT. Two shared MLS Cups with the Seattle Sounders. One Concacaf Champions League title. And … 18 holes of golf at one of the world’s most iconic courses with one of the world’s most consumed golf outlets. These stats describe two of…

August 10, 2022

FOX Sports Unveils World Cup Campaign

by Mike Koeshartanto

During the 2022 MLB All-Star Game, FOX Sports debuted a TV spot featuring Jon Hamm as a startled Santa Claus – the first glimpse at the network’s 2022 FIFA World Cup marketing campaign. As a reminder, the twenty-second edition of the FIFA World Cup is the first to be held…

July 20, 2022